Refillis thenewnormal.
HydratingThe974 is a nationwide movement to make refill part of everyday life in Qatar.
What is Hydrating The 974?
The movement aims to shift the way people access and consume water by:
- Encouraging people to choose reusable bottles and refill instead of relying on single-use plastic bottles
- Making refill more accessible by supporting the presence of refill infrastructure across homes, workplaces, public spaces and events
- Building a refill-first culture by raising awareness and making sustainable hydration feel simple, convenient and normal
- Inspiring everyday behaviour change, so that refill becomes the default rather than the alternative
Our Vision
Refill as the default, not the alternative.
The goal isn’t simply to provide more places to refill. It’s to make refilling a normal part of how Qatar hydrates — one that fits naturally into everyday life.
Beyond infrastructure, there is culture.
Infrastructure can make refill possible.
Culture makes it normal.
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EcoLuxia
Designs and implements the infrastructure.
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HT974
Helps shift the culture around refill.